Wednesday 3 April 2013

abigail*ryan for Jo Malone London...

We are so proud and excited to announce our collaboration with Jo Malone London, and their Style Editor (and super stylist!) Charlotte Stockdale...

We were approached by the brand last year, and have been working feverishly on this project ever since. The fruits of all our labours landed exclusively in Selfridges London & Manchester Exchange, in a specially curated boutique called 'Charlotte's Corner', on Monday.

When Charlotte Stockdale, Jo Malone™ Style Editor revealed the concept for this project, giving a cool and very limited edition make-over to Red Roses, one of Jo Malone's most iconic fragrances, she said

 “I wanted to bring a little jolt of fun to the iconic packaging. I love neon, especially when it's set against a neutral background. It’s fashion graffiti; playful, cool and alive.” 

We love that she chose to work with us, as such a young brand, and have Abigail create a special red roses illustration, enhancing it digitally and screen printing it in classic Jo Malone black and white, with striking neon pink cord hand couched on to each item... we thought you would enjoy a little glimpse in to the making process, which was a mammoth job, but we are thrilled with the results. It was a real labour of love.

We produced a Scented Red Roses Scatter Cushion, a Scented Red Roses Sachet and a Cologne Pouch for 30ml bottles of Jo Malone Cologne. You can purchase them online, here, as well as in Jo Malone Selfridges.

We fly to London tomorrow to visit the corner, so we will report back from that. 

A huge thank you to the wonderful Jo Malone London team, and Charlotte, from both of us at abigail*ryan - this has been a dream project, and we're so happy with the results and the fantastically positive reaction they're receiving. Charlotte's limited Edition Drip Bottle has already sold out (there were only 300!) and the cushion has already made it in to gorgeous magazines such as Elle Decoration and Livingetc, to name a few...

We hope you like this as much as we do!

1 comment:

Anna said...

Hello! Found you through Decor8 and I love your work!
I look forward to seeing the wallpaper debut!


P.S. You have the most awesome Nativity set I've ever seen.